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Social Media Basics
Introduction
Who we are (0:46)
What to expect (0:40)
But what have you done for ME lately?
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Before you begin
What’s your WHY? (0:47)
Get cozy with your audience
Know thyself & thybrand
Setting reasonable goals
Section summary
Plan & prepare
Content planning (0:23)
Brand look & feel
Tools you can use
Section summary
This is why we CAN have nice things (because we’re clear)
Authenticity. What does it mean to you? (0:22)
Visuals
Writing effective posts
Section summary
We all want to be SEEN
Organic content vs paid content (0:57)
Ready, aim, target
Setting a budget
Section summary
The Good, the bad and the sometimes ugly
Nurture your community (0:40)
Hug your haters
Section summary
Getting salesy with it
Lead generation ideas (0:30)
Tools you can use
Section summary
Staying consistent
Tips for consistency (0:49)
When to hire help
Being realistic about what you're willing or able to do (0:20)
Ready, aim, target
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